The search engines positioning service doesn't contemplate the
hiring of predesigned plans since each situation is conceived
in proportion to the necessity of our client.
Some of the variables to have in mind during the creation of
a personalized plan are the commercial object of the site, the
target to which it goes, the specific products needed to be promoted
and the quantity of keywords and phrases which that target use
in search engines in order to find the product or service in question.
For instance, a company that commercializes cellular telephony
could orientate its positioning towards those search engines that
used the following terms:
Cellular phones
Cellular phone
Movil phone
Movil tellephony
Portable tellephony
Cellular pcs
Digital phone etc, etc, etc
The hiring of the search engines positioning service includes:
Research and definition of keywords and phrases: By using a sophisticated
database system, it is posible to know which are the most used
words and phrases that are related to a particular activity or
product.
Creation of pages that will be added in the search engines: The
organized pages that will compete between the different search
engines in order to obtain the best positions, are created over
the base of the previous phase. This is a manual work that must
be realized with great precision and meticulousness.
Submit in search engines and directories: This stage is manual
and it must be done very carefully since it is necessary to know
very well the acceptance criteria of the submissions in each search
engine and directory where the site will be included.
Monthly statictical report: This service makes posible to visualize
the materialization of the investment. Besides, it orients us
to take decisions related to the site's content since it is posible
to observe which are its most or less visited sections.
Repositioning: Search Engines, Google specially, change their
submission´s position criteria constantly. Many times, submissions
are removed. Therefore, it is necessary to make a persuit in each
of the search engines and directories in order to replace the
losses, optimize submissions and control the positions.